![]() ![]() With UTM tagging, you can make sure Google Analytics is tracking your Instagram traffic with complete accuracy.įirst, decide what website or specific webpage you want to send your followers to. To put it in easier terms, a UTM is the piece of unique code you’ll add on to the end of your URL. ![]() UTM is short for “Urchin Tracking Module”. To get started, you’ll want to set up UTM tagging. While the strategy and content for your feed and stories should work together, it’s important to track traffic and other important KPIs separately to figure out what works best for each of these audiences.Ĭreating trackable links is a great way to keep your analytics separated (and organized), to help you determine exactly where your traffic is coming from! Setting Up UTM Tracking in Google Analytics Tip: Create trackable links for your Instagram Stories to monitor traffic and sales from Instagram!Īs Instagram Stories continues to grow in popularity, it’s important for businesses and brands to look at their feed and stories as two separate platforms. Whether you use clickable links to drive traffic to your web campaigns, product pages, or blog posts, tracking the number of times users “swipe up” on your Instagram Stories is a great way to figure out what kinds of content are best to drive traffic from Instagram. In fact, it’s the first time ever that users can add links to Instagram that aren’t the link in their bio! (The feature is only available Instagram business profiles with 10,000+ followers, or verified profiles). When Instagram rolled out the ability to add links to Instagram Stories it was a pretty big deal. With over 500 million people watching Instagram Stories every day, Instagram Stories has become a great channel for businesses to engage with their followers, stay top of mind, and even make sales. How to Track Traffic from Instagram Stories Start by tapping on the menu icon in the top right corner of your Instagram profile, and then click on “Insights” tab, which will open the analytics for your business profile. In this section, we’ll walk through how to set up a trackable link for your Instagram bio and the different tools you can use to track traffic from Instagram: How to Track Traffic From Instagram Posts This information is crucial for your marketing strategy - it can help you determine if your audience is engaging with your posts and interested in learning more about the products you’re showcasing on your feed. That’s why if you’re looking to track traffic on Instagram and understand how your followers are clicking through to your website, you’ll want to look outside of Instagram’s in-app analytics. ![]() So while you may know how many people have viewed and engaged with your Instagram posts and stories, you can’t track or measure how many of these followers went on to click the link in your bio and visit your website. While Instagram Insights has become quite developed over the past few years, you might have noticed there’s no way to track the outbound traffic from your bio link in the app. If you really want to understand how your content is performing, it’s important to understand how each post is converting! With over 500 million daily users, Instagram is a great way for businesses to connect with new audiences, introduce products, and most importantly, drive more sales!īut measuring your success on Instagram is much more than tracking likes and comments. ![]()
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